5 Marketing Personalization Trends to Take Your Business Forward from Eaglematrix's blog

As the online world becomes an increasingly competitive place to run a business, personalization becomes a necessity. In fact, personalization should be  one among  the key pillars in your business plan, as you can’t expect  the fashionable consumer to fall in love with your brand if all you have to offer is an amazing product or service. According to eagle matrix you'll  have the best products on the market, but if  the general  customer experience is generic and unimaginative, customers will abandon your brand for a competitor that invests in personalized experiences.

With that in mind,  you ought to  always be looking for ways to improve personalization, especially  within the  digital realm. Doing  this may  improve brand relevance and authority, build trust and loyalty, and  in fact , set the stage for long-term success. Let’s take  a glance  at the personalization trends and tactics that will help you achieve these goals. 

WEAVING AI INTO PREDICTIVE PERSONALIZATION

Artificial intelligence and machine learning solutions are set to take over the business world in the years and decades to come, and even now we are witnessing  the utilization  of these technologies on a grand scale. From sales and customer support all the  thanks to  inventory management, marketing and beyond,  AI  is facilitating automation while making big data analytics cost-effective and efficient. When it  involves  personalization in marketing, sales, and experiences  generally , AI can prove invaluable.

One of the key ways AI can help is through predictive personalization, or in other terms, AI can  facilitate your  choose the best method of communication with customers and online audiences with ease. Whether  this suggests  choosing the right email template for the individual or tailoring your ads for every stage of the customer journey,  AI  makes data gathering more efficient and delivers personalized solutions faster than any manual method. 

DEVELOPING CUSTOMER JOURNEYS ACROSS ALL TOUCHPOINTS

While  the bulk  of businesses focus solely on building one comprehensive customer journey, it’s important for future-oriented businesses  to start out  developing customer roadmaps for all marketing and sales touchpoints. Why? Because addressing the unique needs  of consumers  on all touchpoints allows for better personalization and for the creation of tailored solutions. In other words,  you would like  to start creating customer journey roadmaps for every sales and marketing interaction in order to personalize the experience per customer group, not just your demographic.

To do this, your marketers  have to  work side-by-side with data scientists to analyze customer behavior at every stage of their journey, identify the touchpoints  they're  using,  and make  a comprehensive plan for every touchpoint.  this may  boost engagement while showing the online world that your brand goes the extra mile to address the specific needs of every customer.

PERSONALIZING YOUR DOMAIN FOR HIGHER BRAND AWARENESS

In the modern online world, it’s important  that you simply  personalize your whole digital presence, not just your marketing messages or sales tactics. Many business leaders will forgo the importance of personalizing your website, which starts with domain personalization.

Instead of going for a traditional top-level domain,  you'll  personalize the online experience and make your domain more memorable by switching to a personal domain like .me  to enhance  brand stickiness and help your visitors connect with the brand on a more personal level. Once  you've got  a personalized domain,  you'll  start re-tailoring the content on your site to address the needs and pain-points of specific customer groups,  ensuring  that different customers get a different version of your site based on their browsing and purchase history.

DISPLAYING USER-GENERATED CONTENT IN EMAILS

Email marketing has grown to become  one among  the most powerful marketing tools in your arsenal, and  you'll  elevate its effectiveness even further by weaving social proof into your email strategy. Nowadays, people want  to work out  that other customers are putting trust in your brand,  which suggests  that you need to build social proof.

Given  the very fact  that email is a personalized way of communicating with customers,  you would like  to weave user-generated content like reviews, testimonials, and visual content into your emails for better personalization.  this may  help build trust and loyalty, and  it'll  show the recipients that other customers are satisfied with their experience – that said, remember to use different user-generated content  for various  customer groups. 

INTRODUCING MULTIVARIATE TESTING  to exchange  A/B TESTING

Last but not least, another powerful way of improving personalization is  to exchange  A/B testing with multivariate testing. Essentially, multivariate testing allows you  to check  a product or any digital item through multiple versions at the same time,  rather than  testing just two versions simultaneously. 

What this does is it allows you  to seek out  the ideal solution and product version that fits the exact needs of your customers or even identify a set of product versions to appeal to multiple consumer groups. That said, running multivariate testing is labor and cost-intensive, so  make certain  to leverage artificial intelligence to do this efficiently and effectively. 

WRAPPING UP

Personalization  is that the  driving force behind long-term success nowadays. With these personalization trends and tips in mind,  you ought to  be able to improve the customer’s experience across the board and take your business forward in 2020 and beyond.